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Jeweller & Optician

Rate-linked pricing, window aesthetics, security

In jewellery the price changes during the day with the gold and currency rate; this is one of the scenarios where ESL creates the clearest value. Updating remotely without opening the window display is a gain in both time and security.

Pain points

  • Gold and silver prices changing during the day
  • Window display labels written by hand
  • No label area on tiny display boxes
  • The window having to be opened to change a price

Gains with ESL

  • Automatic updates linked to the rate and the ounce price
  • Price changes made remotely without opening the window
  • An elegant, consistent look with mini labels
  • Weight and workmanship shown in separate fields
Updates: Rate-linked, intraday Recommended display: 1" · 1,6" · 2,2" Colour: 2 colours / 3 colours 6 matching models

Highlighted models for Jeweller & Optician

Selected by fit against the recommended display size and colour profile; at most two models per manufacturer. Ranking is never paid for.

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