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Fashion & Textiles
Visual first, seasonal discount waves
In fashion retail the visual language of the label is part of brand perception; a label that looks cheap makes the product look cheap too. In end-of-season discount waves thousands of labels have to change on the same day - the moment where ESL delivers its clearest gain.
Pain points
- Bulk label changes in end-of-season sales
- Brand visuals spoiled by paper labels
- The complexity of size and colour variant information
- Frequent changes to the department layout
Gains with ESL
- Brand-consistent design with full-colour / BWRY labels
- A discount wave started in a single operation
- Variant and stock information shown on the display
- Window display consistency with premium aluminium-bodied models
Key feature: Full-colour e-paper Recommended display: 2,9" · 4,2" · 7,3" Colour: 4 colours / Full colour 18 matching models
Highlighted models for Fashion & Textiles
Selected by fit against the recommended display size and colour profile; at most two models per manufacturer. Ranking is never paid for.
VusionGroup
VUSION V300 4.2 (BWRY)
4,2" 4 colours 2.4 GHz proprietary 15 yr battery NFC 7-colour LED