Brand comparison
Differences between MinewTag and VusionGroup
If your shortlist has come down to these two, the table below puts everything recorded in the catalogue side by side. We do not declare a winner — which difference matters depends on your store's scenario, and we do not know that scenario.
Measurable differences
Screen size range
Colour capability
Communication
Battery life (years)
IP protection class
Price band
Mains-powered models
Models with NFC
Sells in Türkiye
Full comparison
| MinewTag | VusionGroup | |
|---|---|---|
| Models in catalogue | 3 | 7 |
| Screen size range | 2.13″ – 2.9″ | 1.6″ – 35.4″ |
| Colour capability | 2 colours, 3 colours, 4 colours | 2 colours, 3 colours, 4 colours, LCD |
| Communication | Bluetooth LE 5.x | 2.4 GHz proprietary, Wi-Fi / wired |
| Battery life (years) | 4 | 3 – 15 |
| Cold-rated models | 1 / 3 | 1 / 7 |
| IP protection class | IP54, IP65 | IP40, IP54, IP67 |
| Price band | Economy | Mid, Premium, Upper |
| Mains-powered models | 0 / 3 | 1 / 7 |
| Models with NFC | 3 / 3 | 5 / 7 |
| Market position | Tier-3 · Value | Tier-1 · Enterprise |
| Headquarters | Shenzhen, Çin | Paris, Fransa |
| Founded | 2010 | 1992 |
| Management platform | MinewTag Cloud · açık SDK | VUSION Retail IoT Cloud |
| Sells in Türkiye | — | VKF Renzel Türkiye · FİRMALAZIM, xplace Türkiye |
MinewTag
The electronic shelf label brand of Minew, which comes from IoT beacon manufacturing. The company states more than 16 years of experience, ISO 9001 certification, a daily production capacity of 100,000 units and over 300 patents and certificates. Alongside e-paper labels it also offers 10.1-inch and 31.5-inch LCD shelf displays.
Strengths
- An open SDK - you can write your own management software
- A product line focused on thin housings (7.8 - 9.8 mm)
- A replaceable battery option (DS029)
- A scale suited to small pilot projects
Watch-outs
- End-to-end retail software is weaker than Tier-1 - the integration effort falls to you
- Resolution, battery life and IP class figures are not published publicly
- Field service and warranty handling depend on the importer
VusionGroup
The world's largest ESL manufacturer by unit volume; market share is reported at around 20%. Store Electronic Systems was founded in 1992 and made its first store installation in 1993; in 2014 it merged with the Austrian company imagotag to become SES-imagotag, later becoming VusionGroup. The label line comprises the V100 (black-white-red), V300 (four-colour, seven-colour LED), V300 Waterproof, V300 Freezer (black-and-white, down to -25 °C), V700 (full colour) and VSway series; up to 15 years of battery life is stated for the V-Tag series.
Strengths
- The widest enterprise reference network and field service capacity
- On-shelf availability detection integrated with ESL through the Captana shelf camera
- A retail media revenue model with VUSION Rail LCD strip displays
- A sector reference for print quality in colour e-paper
Watch-outs
- High initial investment and licence cost
- A closed ecosystem - high supplier lock-in
- Weak cost advantage in small-scale deployments
- Figures such as resolution, weight and IP class are not published publicly - request them in writing at the quotation stage
How solid is this comparison?
19 fields are estimated across MinewTag records, with 3 sources attached. For VusionGroup: 43 estimated fields and 8 sources. Estimated fields are derived from class averages and are marked individually on product pages; where the two brands differ sharply in how much is estimated, the comparison is unequal by the same degree.