Brand comparison
Differences between Displaydata and MinewTag
If your shortlist has come down to these two, the table below puts everything recorded in the catalogue side by side. We do not declare a winner — which difference matters depends on your store's scenario, and we do not know that scenario.
Measurable differences
Screen size range
Colour capability
Communication
Battery life (years)
Cold-rated models
IP protection class
Price band
Models with NFC
Sells in Türkiye
Full comparison
| Displaydata | MinewTag | |
|---|---|---|
| Models in catalogue | 2 | 3 |
| Screen size range | 2.9″ – 7.4″ | 2.13″ – 2.9″ |
| Colour capability | 4 colours | 2 colours, 3 colours, 4 colours |
| Communication | 2.4 GHz proprietary | Bluetooth LE 5.x |
| Battery life (years) | 10 | 4 |
| Cold-rated models | 0 / 2 | 1 / 3 |
| IP protection class | IP54 | IP54, IP65 |
| Price band | Mid, Upper | Economy |
| Mains-powered models | 0 / 2 | 0 / 3 |
| Models with NFC | 0 / 2 | 3 / 3 |
| Market position | Tier-2 · Specialist | Tier-3 · Value |
| Headquarters | Bracknell, İngiltere | Shenzhen, Çin |
| Founded | 2004 | 2010 |
| Management platform | Displaydata Enterprise | MinewTag Cloud · açık SDK |
| Sells in Türkiye | VKF Renzel Türkiye · FİRMALAZIM | — |
Displaydata
A British manufacturer that specialised early in fully graphic colour electronic shelf labels. The Chroma Aeon family comprises nine models from C16 to C125; models C16-C74 are four-colour and the largest model, C125, is three-colour. Battery life is stated as 10 years assuming 3 updates per day (6 years for the C16).
Strengths
- Fully graphic four-colour displays and a flexible template engine
- Strong in in-store visual merchandising and brand communication
- Battery life stated together with the update frequency it assumes - which makes comparison honest
Watch-outs
- Production scale is behind the Tier-1 players
- Resolution, IP class and operating temperature are not published publicly
- Direct service and stock availability in Türkiye is limited
MinewTag
The electronic shelf label brand of Minew, which comes from IoT beacon manufacturing. The company states more than 16 years of experience, ISO 9001 certification, a daily production capacity of 100,000 units and over 300 patents and certificates. Alongside e-paper labels it also offers 10.1-inch and 31.5-inch LCD shelf displays.
Strengths
- An open SDK - you can write your own management software
- A product line focused on thin housings (7.8 - 9.8 mm)
- A replaceable battery option (DS029)
- A scale suited to small pilot projects
Watch-outs
- End-to-end retail software is weaker than Tier-1 - the integration effort falls to you
- Resolution, battery life and IP class figures are not published publicly
- Field service and warranty handling depend on the importer
How solid is this comparison?
12 fields are estimated across Displaydata records, with 2 sources attached. For MinewTag: 19 estimated fields and 3 sources. Estimated fields are derived from class averages and are marked individually on product pages; where the two brands differ sharply in how much is estimated, the comparison is unequal by the same degree.