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Pricer

Tier-1 · Enterprise Products listed Üretici kaynağından doğrulandı · 3 kaynak

Pricer AB · Stockholm, Sweden · 1991 founded · pricer.com

Models

Display range

1,6" – 12,5"

Longest battery life

10 years

Price band

$$–$$$$

Market position

The only major manufacturer using infrared optical communication. Because there is no radio contention, it delivers sub-second bulk updates in dense label environments. In Canada, Sobeys is running a multi-colour ESL rollout with the Pricer system, scaling to 5 million labels across roughly 1,500 stores.

Strengths

Sub-second updates - a contention-free optical channel
Battery life of up to 10 years; a 50-75% reduction in battery footprint with SmartTAG Power
Maturity in shelf positioning and order picking
In-store operational automation through LED guidance

Points to watch

IR requires line of sight - ceiling height and shelf layout must be planned
Lighting design and installation discipline directly affect deployment success

Communication protocol	Infrared (IR) optical communication + radio hybrid
Management platform	Pricer Plaza (bulut) · Pricer Avenue (görsel merchandising)
Product families	HangTAG · SmartTAG Color · SmartTAG Freezer · SmartTAG HD · SmartTAG Power
Protocols in the catalogue	Infrared (IR) hybrid
Price band	Mid – Premium
Availability in Türkiye	Through authorised solution partners and store equipment distributors

Where to buy in Türkiye

The companies below state on their own websites that they supply Pricer products in Türkiye. This is not a recommendation; the list is free and alphabetical.

Bilgi A.Ş. İstanbul

On-site · Maintenance · Label · ERP

VKF Renzel Türkiye · FİRMALAZIM İzmir

Consulting · On-site · Mounting · ERP · Maintenance