This is a representative drawing generated from the screen ratio and colour capability — not a product photograph. It will be replaced with a real photo once licensed imagery is obtained from the manufacturer.
Pricer HangTAG 2.2
HangTAGfamily · E Ink e-paper (BWR)
- Designed specifically for double-arm peg hooks
- Frees up shelf space in dense hanging displays
- Suited to accessory and hardware departments
Colour, large display or long battery life
In addition to the label unit price, budget for access point hardware, software licence or SaaS subscription, and installation.Budget estimator →
Where to buy in Türkiye
Pricerproducts, according to their own websites. This is not a recommendation; the list is free and alphabetical.All partners →
Evidence scorecard for this record
This record tracks 13 technical fields; 6 sourced from the manufacturer. 7 estimated from the class average.
- Sources
- 1
- Last checked
- 2026-08-13
- Data request
- Not asked yet
Estimated fields:
- Price band
- Resolution
- Thickness
- Weight
- Refresh time
- Battery life
- IP rating
This ratio measures how verifiable the record is, not how good the product is. A value the manufacturer has not published does not make the product worse — it only means we cannot source that row.
| Manufacturer / series | Pricer · HangTAG |
|---|---|
| Product type | Shelf label |
| Display size | 2,2" |
| Resolution | 250×122estimated |
| Display technology | E Ink e-paper (BWR) |
| Colour capability | BWR — + red (3 colours) |
| Full refresh time | ~1 sestimated |
| Communication | Infrared (IR) hybrid — Infrared (IR) optical communication + radio hybrid |
| NFC | No |
| LED signalling | 3 -colour LED |
| Battery life | 9 years (up to)estimated |
|---|---|
| IP rating | IP54estimated |
| Operating temperature | 0 °C / +40 °C |
| Environment class | Standard retail |
| Thickness | 12 mmestimated |
| Weight | 34 gestimated |
| Segment | Professional |
| Management platform | Pricer Plaza (bulut) · Pricer Avenue (görsel merchandising) |
| Availability in Türkiye | Through authorised solution partners and store equipment distributors |
| Price band | $$$ — Upperestimated |
Where this data comes from
Kısmen doğrulandıLast checked: 2026-08-13
Estimated fields
The following fields are not published by the manufacturer and have been estimated from class averages.
- Price band
- Resolution
- Thickness
- Weight
- Refresh time
- Battery life
- IP rating
Fit assessment
Is this product right for you?
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DIY & Home Improvement
Peg hook aisles, bulky products, warehouse-store integration
Typical labels per store: 15,000 - 40,000Consumer Electronics Retail
Spec sheets, comparison, fast promotions
Suggested screen: 4.2" - 12.2"Automotive Spare Parts
OEM codes, cross-reference, high SKU count
Typical SKU count: 50,000 - 250,000What to watch out for
- IR requires line of sight - ceiling height and shelf layout must be planned
- Lighting design and installation discipline directly affect deployment success
Pricer
The only major manufacturer using infrared optical communication. Because there is no radio contention, it delivers sub-second bulk updates in dense label environments. In Canada, Sobeys is running a multi-colour ESL rollout with the Pricer system, scaling to 5 million labels across roughly 1,500 stores.
| Headquarters | Stockholm, Sweden |
|---|---|
| Founded | 1991 |
| Segment | Tier-1 · Enterprise |
| Protocol | Infrared (IR) optical communication + radio hybrid |
| Management platform | Pricer Plaza (bulut) · Pricer Avenue (görsel merchandising) |
| Availability in Türkiye | Through authorised solution partners and store equipment distributors |
Strengths
- Sub-second updates - a contention-free optical channel
- Battery life of up to 10 years; a 50-75% reduction in battery footprint with SmartTAG Power
- Maturity in shelf positioning and order picking
- In-store operational automation through LED guidance
What to watch out for
- IR requires line of sight - ceiling height and shelf layout must be planned
- Lighting design and installation discipline directly affect deployment success