Brand comparison
Differences between DIGI and Displaydata
If your shortlist has come down to these two, the table below puts everything recorded in the catalogue side by side. We do not declare a winner — which difference matters depends on your store's scenario, and we do not know that scenario.
Measurable differences
Screen size range
Colour capability
Communication
Battery life (years)
IP protection class
Price band
Mains-powered models
Sells in Türkiye
Full comparison
| DIGI | Displaydata | |
|---|---|---|
| Models in catalogue | 2 | 2 |
| Screen size range | 2.9″ – 23.1″ | 2.9″ – 7.4″ |
| Colour capability | 4 colours, LCD | 4 colours |
| Communication | 2.4 GHz proprietary, Wi-Fi / wired | 2.4 GHz proprietary |
| Battery life (years) | 8 | 10 |
| Cold-rated models | 0 / 2 | 0 / 2 |
| IP protection class | IP40, IP65 | IP54 |
| Price band | Mid, Premium | Mid, Upper |
| Mains-powered models | 1 / 2 | 0 / 2 |
| Models with NFC | 0 / 2 | 0 / 2 |
| Market position | Tier-2 · Specialist | Tier-2 · Specialist |
| Headquarters | Tokyo, Japonya | Bracknell, İngiltere |
| Founded | 1957 | 2004 |
| Management platform | DIGI Retail Suite | Displaydata Enterprise |
| Sells in Türkiye | DIGI Türkiye | VKF Renzel Türkiye · FİRMALAZIM |
DIGI
A Japanese manufacturer focused on fresh food departments, drawing on its heritage in weighing and labelling systems. Its ESL solution shares the same data flow as its scale and label printer ecosystem.
Strengths
- Integrated data flow between scale, printed label and ESL
- Strong in fresh food scenarios such as butcher, deli and produce
- Japanese manufacturing quality and long product life
Watch-outs
- Limited cost advantage if you are buying ESL alone
- Ecosystem dependency - the full benefit appears alongside DIGI scales
Displaydata
A British manufacturer that specialised early in fully graphic colour electronic shelf labels. The Chroma Aeon family comprises nine models from C16 to C125; models C16-C74 are four-colour and the largest model, C125, is three-colour. Battery life is stated as 10 years assuming 3 updates per day (6 years for the C16).
Strengths
- Fully graphic four-colour displays and a flexible template engine
- Strong in in-store visual merchandising and brand communication
- Battery life stated together with the update frequency it assumes - which makes comparison honest
Watch-outs
- Production scale is behind the Tier-1 players
- Resolution, IP class and operating temperature are not published publicly
- Direct service and stock availability in Türkiye is limited
How solid is this comparison?
15 fields are estimated across DIGI records, with 2 sources attached. For Displaydata: 12 estimated fields and 2 sources. Estimated fields are derived from class averages and are marked individually on product pages; where the two brands differ sharply in how much is estimated, the comparison is unequal by the same degree.