Brand comparison
Differences between DIGI and Pricer
If your shortlist has come down to these two, the table below puts everything recorded in the catalogue side by side. We do not declare a winner — which difference matters depends on your store's scenario, and we do not know that scenario.
Measurable differences
Screen size range
Colour capability
Communication
Battery life (years)
Cold-rated models
IP protection class
Price band
Mains-powered models
Models with NFC
Sells in Türkiye
Full comparison
| DIGI | Pricer | |
|---|---|---|
| Models in catalogue | 2 | 7 |
| Screen size range | 2.9″ – 23.1″ | 1.6″ – 12.5″ |
| Colour capability | 4 colours, LCD | 3 colours, 4 colours |
| Communication | 2.4 GHz proprietary, Wi-Fi / wired | Infrared (IR) hybrid |
| Battery life (years) | 8 | 7 – 10 |
| Cold-rated models | 0 / 2 | 1 / 7 |
| IP protection class | IP40, IP65 | IP54, IP67 |
| Price band | Mid, Premium | Mid, Premium, Upper |
| Mains-powered models | 1 / 2 | 0 / 7 |
| Models with NFC | 0 / 2 | 2 / 7 |
| Market position | Tier-2 · Specialist | Tier-1 · Enterprise |
| Headquarters | Tokyo, Japonya | Stockholm, İsveç |
| Founded | 1957 | 1991 |
| Management platform | DIGI Retail Suite | Pricer Plaza (bulut) · Pricer Avenue (görsel merchandising) |
| Sells in Türkiye | DIGI Türkiye | Bilgi A.Ş., VKF Renzel Türkiye · FİRMALAZIM |
DIGI
A Japanese manufacturer focused on fresh food departments, drawing on its heritage in weighing and labelling systems. Its ESL solution shares the same data flow as its scale and label printer ecosystem.
Strengths
- Integrated data flow between scale, printed label and ESL
- Strong in fresh food scenarios such as butcher, deli and produce
- Japanese manufacturing quality and long product life
Watch-outs
- Limited cost advantage if you are buying ESL alone
- Ecosystem dependency - the full benefit appears alongside DIGI scales
Pricer
The only major manufacturer using infrared optical communication. Because there is no radio contention, it delivers sub-second bulk updates in dense label environments. In Canada, Sobeys is running a multi-colour ESL rollout with the Pricer system, scaling to 5 million labels across roughly 1,500 stores.
Strengths
- Sub-second updates - a contention-free optical channel
- Battery life of up to 10 years; a 50-75% reduction in battery footprint with SmartTAG Power
- Maturity in shelf positioning and order picking
- In-store operational automation through LED guidance
Watch-outs
- IR requires line of sight - ceiling height and shelf layout must be planned
- Lighting design and installation discipline directly affect deployment success
How solid is this comparison?
15 fields are estimated across DIGI records, with 2 sources attached. For Pricer: 48 estimated fields and 12 sources. Estimated fields are derived from class averages and are marked individually on product pages; where the two brands differ sharply in how much is estimated, the comparison is unequal by the same degree.