Brand comparison
Differences between DIGI and Sertag
If your shortlist has come down to these two, the table below puts everything recorded in the catalogue side by side. We do not declare a winner — which difference matters depends on your store's scenario, and we do not know that scenario.
Measurable differences
Screen size range
Colour capability
Communication
Battery life (years)
IP protection class
Price band
Mains-powered models
Sells in Türkiye
Full comparison
| DIGI | Sertag | |
|---|---|---|
| Models in catalogue | 2 | 2 |
| Screen size range | 2.9″ – 23.1″ | 2.9″ – 7.5″ |
| Colour capability | 4 colours, LCD | 3 colours |
| Communication | 2.4 GHz proprietary, Wi-Fi / wired | Sub-1 GHz (433/868 MHz) |
| Battery life (years) | 8 | 5 |
| Cold-rated models | 0 / 2 | 0 / 2 |
| IP protection class | IP40, IP65 | IP54 |
| Price band | Mid, Premium | Economy, Upper |
| Mains-powered models | 1 / 2 | 0 / 2 |
| Models with NFC | 0 / 2 | 0 / 2 |
| Market position | Tier-2 · Specialist | Tier-3 · Value |
| Headquarters | Tokyo, Japonya | Shenzhen, Çin |
| Founded | 1957 | 2011 |
| Management platform | DIGI Retail Suite | Sertag ESL System |
| Sells in Türkiye | DIGI Türkiye | — |
DIGI
A Japanese manufacturer focused on fresh food departments, drawing on its heritage in weighing and labelling systems. Its ESL solution shares the same data flow as its scale and label printer ecosystem.
Strengths
- Integrated data flow between scale, printed label and ESL
- Strong in fresh food scenarios such as butcher, deli and produce
- Japanese manufacturing quality and long product life
Watch-outs
- Limited cost advantage if you are buying ESL alone
- Ecosystem dependency - the full benefit appears alongside DIGI scales
Sertag
A manufacturer specialising in sub-1 GHz communication. Thanks to the high penetration of the lower frequency, it covers a wide area with fewer access points in environments dense with metal shelving and walls. Note: the manufacturer's site was unreachable during the 2026-08 verification round; the records rest on secondary sources.
Strengths
- Wide coverage with a low access point count thanks to sub-1 GHz
- Advantageous in warehouses and industrial facilities
- Reasonable infrastructure and hardware cost
Watch-outs
- Low bandwidth - bulk updates are slow
- Limited variety in colour and large-format models
How solid is this comparison?
15 fields are estimated across DIGI records, with 2 sources attached. For Sertag: 18 estimated fields and 2 sources. Estimated fields are derived from class averages and are marked individually on product pages; where the two brands differ sharply in how much is estimated, the comparison is unequal by the same degree.