Brand comparison
Differences between MinewTag and SUNMI
If your shortlist has come down to these two, the table below puts everything recorded in the catalogue side by side. We do not declare a winner — which difference matters depends on your store's scenario, and we do not know that scenario.
Measurable differences
Screen size range
Colour capability
Battery life (years)
Cold-rated models
IP protection class
Models with NFC
Sells in Türkiye
Full comparison
| MinewTag | SUNMI | |
|---|---|---|
| Models in catalogue | 3 | 2 |
| Screen size range | 2.13″ – 2.9″ | 2.13″ – 2.6″ |
| Colour capability | 2 colours, 3 colours, 4 colours | 3 colours |
| Communication | Bluetooth LE 5.x | Bluetooth LE 5.x |
| Battery life (years) | 4 | 5 |
| Cold-rated models | 1 / 3 | 0 / 2 |
| IP protection class | IP54, IP65 | IP54 |
| Price band | Economy | Economy |
| Mains-powered models | 0 / 3 | 0 / 2 |
| Models with NFC | 3 / 3 | 2 / 2 |
| Market position | Tier-3 · Value | Tier-2 · Specialist |
| Headquarters | Shenzhen, Çin | Şanghay, Çin |
| Founded | 2010 | 2013 |
| Management platform | MinewTag Cloud · açık SDK | SUNMI Cloud · açık ESL OpenAPI |
| Sells in Türkiye | — | Noya Bilgisayar |
MinewTag
The electronic shelf label brand of Minew, which comes from IoT beacon manufacturing. The company states more than 16 years of experience, ISO 9001 certification, a daily production capacity of 100,000 units and over 300 patents and certificates. Alongside e-paper labels it also offers 10.1-inch and 31.5-inch LCD shelf displays.
Strengths
- An open SDK - you can write your own management software
- A product line focused on thin housings (7.8 - 9.8 mm)
- A replaceable battery option (DS029)
- A scale suited to small pilot projects
Watch-outs
- End-to-end retail software is weaker than Tier-1 - the integration effort falls to you
- Resolution, battery life and IP class figures are not published publicly
- Field service and warranty handling depend on the importer
SUNMI
A Chinese manufacturer known for smart POS terminals and retail IoT hardware; its ESL line is offered under the SL series. Market reports mention it among Chinese manufacturers growing both domestically and in exports. It publishes open ESL OpenAPI documentation for developers.
Strengths
- The option of buying the POS terminal and the ESL from the same manufacturer - single-source integration
- Publicly available ESL OpenAPI documentation
- NFC-capable three-colour displays and a visual template editor
- A widespread dealer network in Europe
Watch-outs
- Per-model technical datasheets are not public
- ESL is not the company's core product line - roadmap priority sits on the POS side
- Freezer and large-format options are limited
How solid is this comparison?
19 fields are estimated across MinewTag records, with 3 sources attached. For SUNMI: 14 estimated fields and 4 sources. Estimated fields are derived from class averages and are marked individually on product pages; where the two brands differ sharply in how much is estimated, the comparison is unequal by the same degree.