Brand comparison
Differences between Displaydata and SUNMI
If your shortlist has come down to these two, the table below puts everything recorded in the catalogue side by side. We do not declare a winner — which difference matters depends on your store's scenario, and we do not know that scenario.
Measurable differences
Screen size range
Colour capability
Communication
Battery life (years)
Price band
Models with NFC
Sells in Türkiye
Full comparison
| Displaydata | SUNMI | |
|---|---|---|
| Models in catalogue | 2 | 2 |
| Screen size range | 2.9″ – 7.4″ | 2.13″ – 2.6″ |
| Colour capability | 4 colours | 3 colours |
| Communication | 2.4 GHz proprietary | Bluetooth LE 5.x |
| Battery life (years) | 10 | 5 |
| Cold-rated models | 0 / 2 | 0 / 2 |
| IP protection class | IP54 | IP54 |
| Price band | Mid, Upper | Economy |
| Mains-powered models | 0 / 2 | 0 / 2 |
| Models with NFC | 0 / 2 | 2 / 2 |
| Market position | Tier-2 · Specialist | Tier-2 · Specialist |
| Headquarters | Bracknell, İngiltere | Şanghay, Çin |
| Founded | 2004 | 2013 |
| Management platform | Displaydata Enterprise | SUNMI Cloud · açık ESL OpenAPI |
| Sells in Türkiye | VKF Renzel Türkiye · FİRMALAZIM | Noya Bilgisayar |
Displaydata
A British manufacturer that specialised early in fully graphic colour electronic shelf labels. The Chroma Aeon family comprises nine models from C16 to C125; models C16-C74 are four-colour and the largest model, C125, is three-colour. Battery life is stated as 10 years assuming 3 updates per day (6 years for the C16).
Strengths
- Fully graphic four-colour displays and a flexible template engine
- Strong in in-store visual merchandising and brand communication
- Battery life stated together with the update frequency it assumes - which makes comparison honest
Watch-outs
- Production scale is behind the Tier-1 players
- Resolution, IP class and operating temperature are not published publicly
- Direct service and stock availability in Türkiye is limited
SUNMI
A Chinese manufacturer known for smart POS terminals and retail IoT hardware; its ESL line is offered under the SL series. Market reports mention it among Chinese manufacturers growing both domestically and in exports. It publishes open ESL OpenAPI documentation for developers.
Strengths
- The option of buying the POS terminal and the ESL from the same manufacturer - single-source integration
- Publicly available ESL OpenAPI documentation
- NFC-capable three-colour displays and a visual template editor
- A widespread dealer network in Europe
Watch-outs
- Per-model technical datasheets are not public
- ESL is not the company's core product line - roadmap priority sits on the POS side
- Freezer and large-format options are limited
How solid is this comparison?
12 fields are estimated across Displaydata records, with 2 sources attached. For SUNMI: 14 estimated fields and 4 sources. Estimated fields are derived from class averages and are marked individually on product pages; where the two brands differ sharply in how much is estimated, the comparison is unequal by the same degree.