Brand comparison
Differences between MinewTag and ZKONG
If your shortlist has come down to these two, the table below puts everything recorded in the catalogue side by side. We do not declare a winner — which difference matters depends on your store's scenario, and we do not know that scenario.
Measurable differences
Screen size range
Battery life (years)
IP protection class
Price band
Models with NFC
Full comparison
| MinewTag | ZKONG | |
|---|---|---|
| Models in catalogue | 3 | 4 |
| Screen size range | 2.13″ – 2.9″ | 2.13″ – 7.5″ |
| Colour capability | 2 colours, 3 colours, 4 colours | 2 colours, 3 colours, 4 colours |
| Communication | Bluetooth LE 5.x | Bluetooth LE 5.x |
| Battery life (years) | 4 | 4 – 5 |
| Cold-rated models | 1 / 3 | 1 / 4 |
| IP protection class | IP54, IP65 | IP5X, IP63 |
| Price band | Economy | Economy, Mid, Upper |
| Mains-powered models | 0 / 3 | 0 / 4 |
| Models with NFC | 3 / 3 | 4 / 4 |
| Market position | Tier-3 · Value | Tier-2 · Specialist |
| Headquarters | Shenzhen, Çin | Hangzhou, Çin |
| Founded | 2010 | 2015 |
| Management platform | MinewTag Cloud · açık SDK | ZKONG Cloud |
| Sells in Türkiye | — | — |
MinewTag
The electronic shelf label brand of Minew, which comes from IoT beacon manufacturing. The company states more than 16 years of experience, ISO 9001 certification, a daily production capacity of 100,000 units and over 300 patents and certificates. Alongside e-paper labels it also offers 10.1-inch and 31.5-inch LCD shelf displays.
Strengths
- An open SDK - you can write your own management software
- A product line focused on thin housings (7.8 - 9.8 mm)
- A replaceable battery option (DS029)
- A scale suited to small pilot projects
Watch-outs
- End-to-end retail software is weaker than Tier-1 - the integration effort falls to you
- Resolution, battery life and IP class figures are not published publicly
- Field service and warranty handling depend on the importer
ZKONG
A manufacturer spreading quickly with a BLE-based, low-infrastructure-cost solution. The Blade series is positioned across fourteen sizes between 1.8 and 10.2 inches with body thicknesses of 9-13.6 mm, and the Shield series with its high-resistance plastic housing and freezer variants (ZK21SF, ZK26SF). Model codes and resolutions are published openly on the manufacturer's site.
Strengths
- A low total cost of ownership
- Simple and inexpensive infrastructure through BLE
- A very wide size range and resolution tables published model by model
- Short lead times
Watch-outs
- Bulk update time may lengthen in dense label environments - measure it in the pilot
- Protection class is IP63 on most models; for wet areas choose the IP66 variant specifically
- Battery life figures are not published publicly
- Enterprise SLA and long-term support level vary by partner
How solid is this comparison?
19 fields are estimated across MinewTag records, with 3 sources attached. For ZKONG: 18 estimated fields and 6 sources. Estimated fields are derived from class averages and are marked individually on product pages; where the two brands differ sharply in how much is estimated, the comparison is unequal by the same degree.