Brand comparison
Differences between Displaydata and ZKONG
If your shortlist has come down to these two, the table below puts everything recorded in the catalogue side by side. We do not declare a winner — which difference matters depends on your store's scenario, and we do not know that scenario.
Measurable differences
Screen size range
Colour capability
Communication
Battery life (years)
Cold-rated models
IP protection class
Price band
Models with NFC
Sells in Türkiye
Full comparison
| Displaydata | ZKONG | |
|---|---|---|
| Models in catalogue | 2 | 4 |
| Screen size range | 2.9″ – 7.4″ | 2.13″ – 7.5″ |
| Colour capability | 4 colours | 2 colours, 3 colours, 4 colours |
| Communication | 2.4 GHz proprietary | Bluetooth LE 5.x |
| Battery life (years) | 10 | 4 – 5 |
| Cold-rated models | 0 / 2 | 1 / 4 |
| IP protection class | IP54 | IP5X, IP63 |
| Price band | Mid, Upper | Economy, Mid, Upper |
| Mains-powered models | 0 / 2 | 0 / 4 |
| Models with NFC | 0 / 2 | 4 / 4 |
| Market position | Tier-2 · Specialist | Tier-2 · Specialist |
| Headquarters | Bracknell, İngiltere | Hangzhou, Çin |
| Founded | 2004 | 2015 |
| Management platform | Displaydata Enterprise | ZKONG Cloud |
| Sells in Türkiye | VKF Renzel Türkiye · FİRMALAZIM | — |
Displaydata
A British manufacturer that specialised early in fully graphic colour electronic shelf labels. The Chroma Aeon family comprises nine models from C16 to C125; models C16-C74 are four-colour and the largest model, C125, is three-colour. Battery life is stated as 10 years assuming 3 updates per day (6 years for the C16).
Strengths
- Fully graphic four-colour displays and a flexible template engine
- Strong in in-store visual merchandising and brand communication
- Battery life stated together with the update frequency it assumes - which makes comparison honest
Watch-outs
- Production scale is behind the Tier-1 players
- Resolution, IP class and operating temperature are not published publicly
- Direct service and stock availability in Türkiye is limited
ZKONG
A manufacturer spreading quickly with a BLE-based, low-infrastructure-cost solution. The Blade series is positioned across fourteen sizes between 1.8 and 10.2 inches with body thicknesses of 9-13.6 mm, and the Shield series with its high-resistance plastic housing and freezer variants (ZK21SF, ZK26SF). Model codes and resolutions are published openly on the manufacturer's site.
Strengths
- A low total cost of ownership
- Simple and inexpensive infrastructure through BLE
- A very wide size range and resolution tables published model by model
- Short lead times
Watch-outs
- Bulk update time may lengthen in dense label environments - measure it in the pilot
- Protection class is IP63 on most models; for wet areas choose the IP66 variant specifically
- Battery life figures are not published publicly
- Enterprise SLA and long-term support level vary by partner
How solid is this comparison?
12 fields are estimated across Displaydata records, with 2 sources attached. For ZKONG: 18 estimated fields and 6 sources. Estimated fields are derived from class averages and are marked individually on product pages; where the two brands differ sharply in how much is estimated, the comparison is unequal by the same degree.