Brand comparison
Differences between MinewTag and Sertag
If your shortlist has come down to these two, the table below puts everything recorded in the catalogue side by side. We do not declare a winner — which difference matters depends on your store's scenario, and we do not know that scenario.
Measurable differences
Screen size range
Colour capability
Communication
Battery life (years)
Cold-rated models
IP protection class
Price band
Models with NFC
Full comparison
| MinewTag | Sertag | |
|---|---|---|
| Models in catalogue | 3 | 2 |
| Screen size range | 2.13″ – 2.9″ | 2.9″ – 7.5″ |
| Colour capability | 2 colours, 3 colours, 4 colours | 3 colours |
| Communication | Bluetooth LE 5.x | Sub-1 GHz (433/868 MHz) |
| Battery life (years) | 4 | 5 |
| Cold-rated models | 1 / 3 | 0 / 2 |
| IP protection class | IP54, IP65 | IP54 |
| Price band | Economy | Economy, Upper |
| Mains-powered models | 0 / 3 | 0 / 2 |
| Models with NFC | 3 / 3 | 0 / 2 |
| Market position | Tier-3 · Value | Tier-3 · Value |
| Headquarters | Shenzhen, Çin | Shenzhen, Çin |
| Founded | 2010 | 2011 |
| Management platform | MinewTag Cloud · açık SDK | Sertag ESL System |
| Sells in Türkiye | — | — |
MinewTag
The electronic shelf label brand of Minew, which comes from IoT beacon manufacturing. The company states more than 16 years of experience, ISO 9001 certification, a daily production capacity of 100,000 units and over 300 patents and certificates. Alongside e-paper labels it also offers 10.1-inch and 31.5-inch LCD shelf displays.
Strengths
- An open SDK - you can write your own management software
- A product line focused on thin housings (7.8 - 9.8 mm)
- A replaceable battery option (DS029)
- A scale suited to small pilot projects
Watch-outs
- End-to-end retail software is weaker than Tier-1 - the integration effort falls to you
- Resolution, battery life and IP class figures are not published publicly
- Field service and warranty handling depend on the importer
Sertag
A manufacturer specialising in sub-1 GHz communication. Thanks to the high penetration of the lower frequency, it covers a wide area with fewer access points in environments dense with metal shelving and walls. Note: the manufacturer's site was unreachable during the 2026-08 verification round; the records rest on secondary sources.
Strengths
- Wide coverage with a low access point count thanks to sub-1 GHz
- Advantageous in warehouses and industrial facilities
- Reasonable infrastructure and hardware cost
Watch-outs
- Low bandwidth - bulk updates are slow
- Limited variety in colour and large-format models
How solid is this comparison?
19 fields are estimated across MinewTag records, with 3 sources attached. For Sertag: 18 estimated fields and 2 sources. Estimated fields are derived from class averages and are marked individually on product pages; where the two brands differ sharply in how much is estimated, the comparison is unequal by the same degree.