Brand comparison
Differences between Displaydata and Sertag
If your shortlist has come down to these two, the table below puts everything recorded in the catalogue side by side. We do not declare a winner — which difference matters depends on your store's scenario, and we do not know that scenario.
Measurable differences
Screen size range
Colour capability
Communication
Battery life (years)
Price band
Sells in Türkiye
Full comparison
| Displaydata | Sertag | |
|---|---|---|
| Models in catalogue | 2 | 2 |
| Screen size range | 2.9″ – 7.4″ | 2.9″ – 7.5″ |
| Colour capability | 4 colours | 3 colours |
| Communication | 2.4 GHz proprietary | Sub-1 GHz (433/868 MHz) |
| Battery life (years) | 10 | 5 |
| Cold-rated models | 0 / 2 | 0 / 2 |
| IP protection class | IP54 | IP54 |
| Price band | Mid, Upper | Economy, Upper |
| Mains-powered models | 0 / 2 | 0 / 2 |
| Models with NFC | 0 / 2 | 0 / 2 |
| Market position | Tier-2 · Specialist | Tier-3 · Value |
| Headquarters | Bracknell, İngiltere | Shenzhen, Çin |
| Founded | 2004 | 2011 |
| Management platform | Displaydata Enterprise | Sertag ESL System |
| Sells in Türkiye | VKF Renzel Türkiye · FİRMALAZIM | — |
Displaydata
A British manufacturer that specialised early in fully graphic colour electronic shelf labels. The Chroma Aeon family comprises nine models from C16 to C125; models C16-C74 are four-colour and the largest model, C125, is three-colour. Battery life is stated as 10 years assuming 3 updates per day (6 years for the C16).
Strengths
- Fully graphic four-colour displays and a flexible template engine
- Strong in in-store visual merchandising and brand communication
- Battery life stated together with the update frequency it assumes - which makes comparison honest
Watch-outs
- Production scale is behind the Tier-1 players
- Resolution, IP class and operating temperature are not published publicly
- Direct service and stock availability in Türkiye is limited
Sertag
A manufacturer specialising in sub-1 GHz communication. Thanks to the high penetration of the lower frequency, it covers a wide area with fewer access points in environments dense with metal shelving and walls. Note: the manufacturer's site was unreachable during the 2026-08 verification round; the records rest on secondary sources.
Strengths
- Wide coverage with a low access point count thanks to sub-1 GHz
- Advantageous in warehouses and industrial facilities
- Reasonable infrastructure and hardware cost
Watch-outs
- Low bandwidth - bulk updates are slow
- Limited variety in colour and large-format models
How solid is this comparison?
12 fields are estimated across Displaydata records, with 2 sources attached. For Sertag: 18 estimated fields and 2 sources. Estimated fields are derived from class averages and are marked individually on product pages; where the two brands differ sharply in how much is estimated, the comparison is unequal by the same degree.