Brand comparison
Differences between Hanshow and Pricer
If your shortlist has come down to these two, the table below puts everything recorded in the catalogue side by side. We do not declare a winner — which difference matters depends on your store's scenario, and we do not know that scenario.
Measurable differences
Screen size range
Colour capability
Communication
Battery life (years)
Cold-rated models
IP protection class
Mains-powered models
Models with NFC
Sells in Türkiye
Full comparison
| Hanshow | Pricer | |
|---|---|---|
| Models in catalogue | 9 | 7 |
| Screen size range | 1.54″ – 23.1″ | 1.6″ – 12.5″ |
| Colour capability | 3 colours, 4 colours, LCD | 3 colours, 4 colours |
| Communication | 2.4 GHz proprietary, Wi-Fi / wired | Infrared (IR) hybrid |
| Battery life (years) | 8 – 15 | 7 – 10 |
| Cold-rated models | 0 / 9 | 1 / 7 |
| IP protection class | IP40, IP65, IP68 | IP54, IP67 |
| Price band | Mid, Premium, Upper | Mid, Premium, Upper |
| Mains-powered models | 2 / 9 | 0 / 7 |
| Models with NFC | 7 / 9 | 2 / 7 |
| Market position | Tier-1 · Enterprise | Tier-1 · Enterprise |
| Headquarters | Pekin, Çin | Stockholm, İsveç |
| Founded | 2012 | 1991 |
| Management platform | HS Cloud · All-Star | Pricer Plaza (bulut) · Pricer Avenue (görsel merchandising) |
| Sells in Türkiye | VKF Renzel Türkiye · FİRMALAZIM, xplace Türkiye | Bilgi A.Ş., VKF Renzel Türkiye · FİRMALAZIM |
Hanshow
A design-led manufacturer growing quickly in Europe and Asia. It introduced the four-colour Nebular Pro series in April 2023; at 7.8 mm body thickness it offers one of the thinnest models in the sector.
Strengths
- 7.8 mm ultra-thin unibody housing (Nebular Pro)
- IP68-rated seven-colour LED signalling
- NFC for mobile content updates and fast commissioning
- A strong price/performance balance within Tier-1
Watch-outs
- The field service network is still maturing in some European markets
- Software localisation and integration depth vary by project
Pricer
The only major manufacturer using infrared optical communication. Because there is no radio contention, it delivers sub-second bulk updates in dense label environments. In Canada, Sobeys is running a multi-colour ESL rollout with the Pricer system, scaling to 5 million labels across roughly 1,500 stores.
Strengths
- Sub-second updates - a contention-free optical channel
- Battery life of up to 10 years; a 50-75% reduction in battery footprint with SmartTAG Power
- Maturity in shelf positioning and order picking
- In-store operational automation through LED guidance
Watch-outs
- IR requires line of sight - ceiling height and shelf layout must be planned
- Lighting design and installation discipline directly affect deployment success
How solid is this comparison?
33 fields are estimated across Hanshow records, with 15 sources attached. For Pricer: 48 estimated fields and 12 sources. Estimated fields are derived from class averages and are marked individually on product pages; where the two brands differ sharply in how much is estimated, the comparison is unequal by the same degree.