Brand comparison
Differences between Displaydata and Hanshow
If your shortlist has come down to these two, the table below puts everything recorded in the catalogue side by side. We do not declare a winner — which difference matters depends on your store's scenario, and we do not know that scenario.
Measurable differences
Screen size range
Colour capability
Communication
Battery life (years)
IP protection class
Price band
Mains-powered models
Models with NFC
Sells in Türkiye
Full comparison
| Displaydata | Hanshow | |
|---|---|---|
| Models in catalogue | 2 | 9 |
| Screen size range | 2.9″ – 7.4″ | 1.54″ – 23.1″ |
| Colour capability | 4 colours | 3 colours, 4 colours, LCD |
| Communication | 2.4 GHz proprietary | 2.4 GHz proprietary, Wi-Fi / wired |
| Battery life (years) | 10 | 8 – 15 |
| Cold-rated models | 0 / 2 | 0 / 9 |
| IP protection class | IP54 | IP40, IP65, IP68 |
| Price band | Mid, Upper | Mid, Premium, Upper |
| Mains-powered models | 0 / 2 | 2 / 9 |
| Models with NFC | 0 / 2 | 7 / 9 |
| Market position | Tier-2 · Specialist | Tier-1 · Enterprise |
| Headquarters | Bracknell, İngiltere | Pekin, Çin |
| Founded | 2004 | 2012 |
| Management platform | Displaydata Enterprise | HS Cloud · All-Star |
| Sells in Türkiye | VKF Renzel Türkiye · FİRMALAZIM | VKF Renzel Türkiye · FİRMALAZIM, xplace Türkiye |
Displaydata
A British manufacturer that specialised early in fully graphic colour electronic shelf labels. The Chroma Aeon family comprises nine models from C16 to C125; models C16-C74 are four-colour and the largest model, C125, is three-colour. Battery life is stated as 10 years assuming 3 updates per day (6 years for the C16).
Strengths
- Fully graphic four-colour displays and a flexible template engine
- Strong in in-store visual merchandising and brand communication
- Battery life stated together with the update frequency it assumes - which makes comparison honest
Watch-outs
- Production scale is behind the Tier-1 players
- Resolution, IP class and operating temperature are not published publicly
- Direct service and stock availability in Türkiye is limited
Hanshow
A design-led manufacturer growing quickly in Europe and Asia. It introduced the four-colour Nebular Pro series in April 2023; at 7.8 mm body thickness it offers one of the thinnest models in the sector.
Strengths
- 7.8 mm ultra-thin unibody housing (Nebular Pro)
- IP68-rated seven-colour LED signalling
- NFC for mobile content updates and fast commissioning
- A strong price/performance balance within Tier-1
Watch-outs
- The field service network is still maturing in some European markets
- Software localisation and integration depth vary by project
How solid is this comparison?
12 fields are estimated across Displaydata records, with 2 sources attached. For Hanshow: 33 estimated fields and 15 sources. Estimated fields are derived from class averages and are marked individually on product pages; where the two brands differ sharply in how much is estimated, the comparison is unequal by the same degree.