Brand comparison
Differences between MinewTag and SoluM
If your shortlist has come down to these two, the table below puts everything recorded in the catalogue side by side. We do not declare a winner — which difference matters depends on your store's scenario, and we do not know that scenario.
Measurable differences
Screen size range
Colour capability
Communication
Battery life (years)
Cold-rated models
IP protection class
Price band
Models with NFC
Sells in Türkiye
Full comparison
| MinewTag | SoluM | |
|---|---|---|
| Models in catalogue | 3 | 11 |
| Screen size range | 2.13″ – 2.9″ | 1″ – 12.2″ |
| Colour capability | 2 colours, 3 colours, 4 colours | 2 colours, 3 colours, 4 colours, Full colour |
| Communication | Bluetooth LE 5.x | 2.4 GHz proprietary |
| Battery life (years) | 4 | 4 – 10 |
| Cold-rated models | 1 / 3 | 4 / 11 |
| IP protection class | IP54, IP65 | IP54, IP67, IP68 |
| Price band | Economy | Economy, Mid, Premium, Upper |
| Mains-powered models | 0 / 3 | 0 / 11 |
| Models with NFC | 3 / 3 | 9 / 11 |
| Market position | Tier-3 · Value | Tier-1 · Enterprise |
| Headquarters | Shenzhen, Çin | Suwon, Güney Kore |
| Founded | 2010 | 2015 |
| Management platform | MinewTag Cloud · açık SDK | AIMS · AIMS SaaS |
| Sells in Türkiye | — | VKF Renzel Türkiye · FİRMALAZIM, xplace Türkiye |
MinewTag
The electronic shelf label brand of Minew, which comes from IoT beacon manufacturing. The company states more than 16 years of experience, ISO 9001 certification, a daily production capacity of 100,000 units and over 300 patents and certificates. Alongside e-paper labels it also offers 10.1-inch and 31.5-inch LCD shelf displays.
Strengths
- An open SDK - you can write your own management software
- A product line focused on thin housings (7.8 - 9.8 mm)
- A replaceable battery option (DS029)
- A scale suited to small pilot projects
Watch-outs
- End-to-end retail software is weaker than Tier-1 - the integration effort falls to you
- Resolution, battery life and IP class figures are not published publicly
- Field service and warranty handling depend on the importer
SoluM
Offers a broad product family built on hardware heritage spun out of Samsung Electro-Mechanics. The Newton series spans 1 inch to 32 inches. The Newton PRO datasheet (Rev 1.0, 2024) states IP68 protection, a seven-colour LED, FeliCa NFC Type-3 and 128-bit AES encryption across the whole family, together with a proprietary protocol over the BLE physical layer in the 2.4 GHz ISM band and a 30 m line-of-sight range.
Strengths
- The widest product family in the sector (1 to 32 inches)
- IP68 protection and a seven-colour LED as standard across the entire Newton PRO family
- Freezer, industrial and full-colour variants on the same platform
- IoT expansion through sensor labels and BLE trackers
- A detailed, publicly accessible datasheet - one of the easiest manufacturers to verify
Watch-outs
- Model naming (Pro / Core+ / X / Extreme / Industrial) is complex - choosing the right variant takes care
- The Core+ and X lines do not share the IP68 and LED features of the Pro family; do not mistake the cheaper variant for a Pro
- Full-colour models sit in the premium price band and have long refresh times
How solid is this comparison?
19 fields are estimated across MinewTag records, with 3 sources attached. For SoluM: 54 estimated fields and 17 sources. Estimated fields are derived from class averages and are marked individually on product pages; where the two brands differ sharply in how much is estimated, the comparison is unequal by the same degree.