Brand comparison
Differences between Displaydata and SoluM
If your shortlist has come down to these two, the table below puts everything recorded in the catalogue side by side. We do not declare a winner — which difference matters depends on your store's scenario, and we do not know that scenario.
Measurable differences
Screen size range
Colour capability
Battery life (years)
Cold-rated models
IP protection class
Price band
Models with NFC
Sells in Türkiye
Full comparison
| Displaydata | SoluM | |
|---|---|---|
| Models in catalogue | 2 | 11 |
| Screen size range | 2.9″ – 7.4″ | 1″ – 12.2″ |
| Colour capability | 4 colours | 2 colours, 3 colours, 4 colours, Full colour |
| Communication | 2.4 GHz proprietary | 2.4 GHz proprietary |
| Battery life (years) | 10 | 4 – 10 |
| Cold-rated models | 0 / 2 | 4 / 11 |
| IP protection class | IP54 | IP54, IP67, IP68 |
| Price band | Mid, Upper | Economy, Mid, Premium, Upper |
| Mains-powered models | 0 / 2 | 0 / 11 |
| Models with NFC | 0 / 2 | 9 / 11 |
| Market position | Tier-2 · Specialist | Tier-1 · Enterprise |
| Headquarters | Bracknell, İngiltere | Suwon, Güney Kore |
| Founded | 2004 | 2015 |
| Management platform | Displaydata Enterprise | AIMS · AIMS SaaS |
| Sells in Türkiye | VKF Renzel Türkiye · FİRMALAZIM | VKF Renzel Türkiye · FİRMALAZIM, xplace Türkiye |
Displaydata
A British manufacturer that specialised early in fully graphic colour electronic shelf labels. The Chroma Aeon family comprises nine models from C16 to C125; models C16-C74 are four-colour and the largest model, C125, is three-colour. Battery life is stated as 10 years assuming 3 updates per day (6 years for the C16).
Strengths
- Fully graphic four-colour displays and a flexible template engine
- Strong in in-store visual merchandising and brand communication
- Battery life stated together with the update frequency it assumes - which makes comparison honest
Watch-outs
- Production scale is behind the Tier-1 players
- Resolution, IP class and operating temperature are not published publicly
- Direct service and stock availability in Türkiye is limited
SoluM
Offers a broad product family built on hardware heritage spun out of Samsung Electro-Mechanics. The Newton series spans 1 inch to 32 inches. The Newton PRO datasheet (Rev 1.0, 2024) states IP68 protection, a seven-colour LED, FeliCa NFC Type-3 and 128-bit AES encryption across the whole family, together with a proprietary protocol over the BLE physical layer in the 2.4 GHz ISM band and a 30 m line-of-sight range.
Strengths
- The widest product family in the sector (1 to 32 inches)
- IP68 protection and a seven-colour LED as standard across the entire Newton PRO family
- Freezer, industrial and full-colour variants on the same platform
- IoT expansion through sensor labels and BLE trackers
- A detailed, publicly accessible datasheet - one of the easiest manufacturers to verify
Watch-outs
- Model naming (Pro / Core+ / X / Extreme / Industrial) is complex - choosing the right variant takes care
- The Core+ and X lines do not share the IP68 and LED features of the Pro family; do not mistake the cheaper variant for a Pro
- Full-colour models sit in the premium price band and have long refresh times
How solid is this comparison?
12 fields are estimated across Displaydata records, with 2 sources attached. For SoluM: 54 estimated fields and 17 sources. Estimated fields are derived from class averages and are marked individually on product pages; where the two brands differ sharply in how much is estimated, the comparison is unequal by the same degree.