Brand comparison
Differences between Opticon and Sertag
If your shortlist has come down to these two, the table below puts everything recorded in the catalogue side by side. We do not declare a winner — which difference matters depends on your store's scenario, and we do not know that scenario.
Measurable differences
Screen size range
Communication
Price band
Models with NFC
Full comparison
| Opticon | Sertag | |
|---|---|---|
| Models in catalogue | 2 | 2 |
| Screen size range | 2.1″ – 11.6″ | 2.9″ – 7.5″ |
| Colour capability | 3 colours | 3 colours |
| Communication | 2.4 GHz proprietary | Sub-1 GHz (433/868 MHz) |
| Battery life (years) | 5 | 5 |
| Cold-rated models | 0 / 2 | 0 / 2 |
| IP protection class | IP54 | IP54 |
| Price band | Economy, Premium | Economy, Upper |
| Mains-powered models | 0 / 2 | 0 / 2 |
| Models with NFC | 2 / 2 | 0 / 2 |
| Market position | Tier-2 · Specialist | Tier-3 · Value |
| Headquarters | Tokyo, Japonya | Shenzhen, Çin |
| Founded | 1976 | 2011 |
| Management platform | Opticon ESL Server | Sertag ESL System |
| Sells in Türkiye | — | — |
Opticon
Draws on its heritage in barcode scanner manufacturing to offer an integrated solution in store hardware. SE series labels consume energy only during radio transmission and display refresh. The family comprises eight models from the SE-214 to the SE-1160R and uses IEEE 802.15.4-based 2.4 GHz (2405-2480 MHz) communication.
Strengths
- Works within the same ecosystem as the barcode terminals
- One of the few manufacturers that publishes its specifications openly, model by model
- An RGB LED with adjustable frequency and duration on every model
- Battery life of up to 5 years; 2,000 labels per base station on the SE-214
Watch-outs
- IP class and operating temperature are not stated on the product pages - confirm per project
- Software features are basic - not suited to advanced merchandising scenarios
- NFC is not standard; it is offered as an option
Sertag
A manufacturer specialising in sub-1 GHz communication. Thanks to the high penetration of the lower frequency, it covers a wide area with fewer access points in environments dense with metal shelving and walls. Note: the manufacturer's site was unreachable during the 2026-08 verification round; the records rest on secondary sources.
Strengths
- Wide coverage with a low access point count thanks to sub-1 GHz
- Advantageous in warehouses and industrial facilities
- Reasonable infrastructure and hardware cost
Watch-outs
- Low bandwidth - bulk updates are slow
- Limited variety in colour and large-format models
How solid is this comparison?
10 fields are estimated across Opticon records, with 2 sources attached. For Sertag: 18 estimated fields and 2 sources. Estimated fields are derived from class averages and are marked individually on product pages; where the two brands differ sharply in how much is estimated, the comparison is unequal by the same degree.