Brand comparison
Differences between Displaydata and Opticon
If your shortlist has come down to these two, the table below puts everything recorded in the catalogue side by side. We do not declare a winner — which difference matters depends on your store's scenario, and we do not know that scenario.
Measurable differences
Screen size range
Colour capability
Battery life (years)
Price band
Models with NFC
Sells in Türkiye
Full comparison
| Displaydata | Opticon | |
|---|---|---|
| Models in catalogue | 2 | 2 |
| Screen size range | 2.9″ – 7.4″ | 2.1″ – 11.6″ |
| Colour capability | 4 colours | 3 colours |
| Communication | 2.4 GHz proprietary | 2.4 GHz proprietary |
| Battery life (years) | 10 | 5 |
| Cold-rated models | 0 / 2 | 0 / 2 |
| IP protection class | IP54 | IP54 |
| Price band | Mid, Upper | Economy, Premium |
| Mains-powered models | 0 / 2 | 0 / 2 |
| Models with NFC | 0 / 2 | 2 / 2 |
| Market position | Tier-2 · Specialist | Tier-2 · Specialist |
| Headquarters | Bracknell, İngiltere | Tokyo, Japonya |
| Founded | 2004 | 1976 |
| Management platform | Displaydata Enterprise | Opticon ESL Server |
| Sells in Türkiye | VKF Renzel Türkiye · FİRMALAZIM | — |
Displaydata
A British manufacturer that specialised early in fully graphic colour electronic shelf labels. The Chroma Aeon family comprises nine models from C16 to C125; models C16-C74 are four-colour and the largest model, C125, is three-colour. Battery life is stated as 10 years assuming 3 updates per day (6 years for the C16).
Strengths
- Fully graphic four-colour displays and a flexible template engine
- Strong in in-store visual merchandising and brand communication
- Battery life stated together with the update frequency it assumes - which makes comparison honest
Watch-outs
- Production scale is behind the Tier-1 players
- Resolution, IP class and operating temperature are not published publicly
- Direct service and stock availability in Türkiye is limited
Opticon
Draws on its heritage in barcode scanner manufacturing to offer an integrated solution in store hardware. SE series labels consume energy only during radio transmission and display refresh. The family comprises eight models from the SE-214 to the SE-1160R and uses IEEE 802.15.4-based 2.4 GHz (2405-2480 MHz) communication.
Strengths
- Works within the same ecosystem as the barcode terminals
- One of the few manufacturers that publishes its specifications openly, model by model
- An RGB LED with adjustable frequency and duration on every model
- Battery life of up to 5 years; 2,000 labels per base station on the SE-214
Watch-outs
- IP class and operating temperature are not stated on the product pages - confirm per project
- Software features are basic - not suited to advanced merchandising scenarios
- NFC is not standard; it is offered as an option
How solid is this comparison?
12 fields are estimated across Displaydata records, with 2 sources attached. For Opticon: 10 estimated fields and 2 sources. Estimated fields are derived from class averages and are marked individually on product pages; where the two brands differ sharply in how much is estimated, the comparison is unequal by the same degree.