Brand comparison
Differences between Pricer and YalaTech
If your shortlist has come down to these two, the table below puts everything recorded in the catalogue side by side. We do not declare a winner — which difference matters depends on your store's scenario, and we do not know that scenario.
Measurable differences
Screen size range
Colour capability
Communication
Battery life (years)
IP protection class
Price band
Models with NFC
Sells in Türkiye
Full comparison
| Pricer | YalaTech | |
|---|---|---|
| Models in catalogue | 7 | 2 |
| Screen size range | 1.6″ – 12.5″ | 2.13″ – 4.2″ |
| Colour capability | 3 colours, 4 colours | 2 colours, 4 colours |
| Communication | Infrared (IR) hybrid | 2.4 GHz proprietary |
| Battery life (years) | 7 – 10 | 5 |
| Cold-rated models | 1 / 7 | 1 / 2 |
| IP protection class | IP54, IP67 | IP54, IP68 |
| Price band | Mid, Premium, Upper | Mid |
| Mains-powered models | 0 / 7 | 0 / 2 |
| Models with NFC | 2 / 7 | 0 / 2 |
| Market position | Tier-1 · Enterprise | Tier-3 · Value |
| Headquarters | Stockholm, İsveç | Shenzhen, Çin |
| Founded | 1991 | 2013 |
| Management platform | Pricer Plaza (bulut) · Pricer Avenue (görsel merchandising) | Yala Retail Cloud |
| Sells in Türkiye | Bilgi A.Ş., VKF Renzel Türkiye · FİRMALAZIM | — |
Pricer
The only major manufacturer using infrared optical communication. Because there is no radio contention, it delivers sub-second bulk updates in dense label environments. In Canada, Sobeys is running a multi-colour ESL rollout with the Pricer system, scaling to 5 million labels across roughly 1,500 stores.
Strengths
- Sub-second updates - a contention-free optical channel
- Battery life of up to 10 years; a 50-75% reduction in battery footprint with SmartTAG Power
- Maturity in shelf positioning and order picking
- In-store operational automation through LED guidance
Watch-outs
- IR requires line of sight - ceiling height and shelf layout must be planned
- Lighting design and installation discipline directly affect deployment success
YalaTech
A manufacturer that stands out with its IP68-rated freezer model. In the model list, sizes between 1.54 and 10.2 inches are offered predominantly in four colours (BWRY); the freezer variant is listed at 2.13 inches in black-and-white, with -20 °C operation and IP68 sealing.
Strengths
- A fully waterproof IP68 housing on the freezer model
- Four-colour (BWRY) displays across most sizes in the family
- A competitive price band
Watch-outs
- Technical figures such as resolution, weight and battery life are not published
- Low brand recognition and a small reference pool
- Long-term spare parts and support risk should be assessed
How solid is this comparison?
48 fields are estimated across Pricer records, with 12 sources attached. For YalaTech: 16 estimated fields and 2 sources. Estimated fields are derived from class averages and are marked individually on product pages; where the two brands differ sharply in how much is estimated, the comparison is unequal by the same degree.