Brand comparison
Differences between Sertag and YalaTech
If your shortlist has come down to these two, the table below puts everything recorded in the catalogue side by side. We do not declare a winner — which difference matters depends on your store's scenario, and we do not know that scenario.
Measurable differences
Screen size range
Colour capability
Communication
Cold-rated models
IP protection class
Price band
Full comparison
| Sertag | YalaTech | |
|---|---|---|
| Models in catalogue | 2 | 2 |
| Screen size range | 2.9″ – 7.5″ | 2.13″ – 4.2″ |
| Colour capability | 3 colours | 2 colours, 4 colours |
| Communication | Sub-1 GHz (433/868 MHz) | 2.4 GHz proprietary |
| Battery life (years) | 5 | 5 |
| Cold-rated models | 0 / 2 | 1 / 2 |
| IP protection class | IP54 | IP54, IP68 |
| Price band | Economy, Upper | Mid |
| Mains-powered models | 0 / 2 | 0 / 2 |
| Models with NFC | 0 / 2 | 0 / 2 |
| Market position | Tier-3 · Value | Tier-3 · Value |
| Headquarters | Shenzhen, Çin | Shenzhen, Çin |
| Founded | 2011 | 2013 |
| Management platform | Sertag ESL System | Yala Retail Cloud |
| Sells in Türkiye | — | — |
Sertag
A manufacturer specialising in sub-1 GHz communication. Thanks to the high penetration of the lower frequency, it covers a wide area with fewer access points in environments dense with metal shelving and walls. Note: the manufacturer's site was unreachable during the 2026-08 verification round; the records rest on secondary sources.
Strengths
- Wide coverage with a low access point count thanks to sub-1 GHz
- Advantageous in warehouses and industrial facilities
- Reasonable infrastructure and hardware cost
Watch-outs
- Low bandwidth - bulk updates are slow
- Limited variety in colour and large-format models
YalaTech
A manufacturer that stands out with its IP68-rated freezer model. In the model list, sizes between 1.54 and 10.2 inches are offered predominantly in four colours (BWRY); the freezer variant is listed at 2.13 inches in black-and-white, with -20 °C operation and IP68 sealing.
Strengths
- A fully waterproof IP68 housing on the freezer model
- Four-colour (BWRY) displays across most sizes in the family
- A competitive price band
Watch-outs
- Technical figures such as resolution, weight and battery life are not published
- Low brand recognition and a small reference pool
- Long-term spare parts and support risk should be assessed
How solid is this comparison?
18 fields are estimated across Sertag records, with 2 sources attached. For YalaTech: 16 estimated fields and 2 sources. Estimated fields are derived from class averages and are marked individually on product pages; where the two brands differ sharply in how much is estimated, the comparison is unequal by the same degree.