Brand comparison
Differences between Pricer and ZKONG
If your shortlist has come down to these two, the table below puts everything recorded in the catalogue side by side. We do not declare a winner — which difference matters depends on your store's scenario, and we do not know that scenario.
Measurable differences
Screen size range
Colour capability
Communication
Battery life (years)
IP protection class
Price band
Models with NFC
Sells in Türkiye
Full comparison
| Pricer | ZKONG | |
|---|---|---|
| Models in catalogue | 7 | 4 |
| Screen size range | 1.6″ – 12.5″ | 2.13″ – 7.5″ |
| Colour capability | 3 colours, 4 colours | 2 colours, 3 colours, 4 colours |
| Communication | Infrared (IR) hybrid | Bluetooth LE 5.x |
| Battery life (years) | 7 – 10 | 4 – 5 |
| Cold-rated models | 1 / 7 | 1 / 4 |
| IP protection class | IP54, IP67 | IP5X, IP63 |
| Price band | Mid, Premium, Upper | Economy, Mid, Upper |
| Mains-powered models | 0 / 7 | 0 / 4 |
| Models with NFC | 2 / 7 | 4 / 4 |
| Market position | Tier-1 · Enterprise | Tier-2 · Specialist |
| Headquarters | Stockholm, İsveç | Hangzhou, Çin |
| Founded | 1991 | 2015 |
| Management platform | Pricer Plaza (bulut) · Pricer Avenue (görsel merchandising) | ZKONG Cloud |
| Sells in Türkiye | Bilgi A.Ş., VKF Renzel Türkiye · FİRMALAZIM | — |
Pricer
The only major manufacturer using infrared optical communication. Because there is no radio contention, it delivers sub-second bulk updates in dense label environments. In Canada, Sobeys is running a multi-colour ESL rollout with the Pricer system, scaling to 5 million labels across roughly 1,500 stores.
Strengths
- Sub-second updates - a contention-free optical channel
- Battery life of up to 10 years; a 50-75% reduction in battery footprint with SmartTAG Power
- Maturity in shelf positioning and order picking
- In-store operational automation through LED guidance
Watch-outs
- IR requires line of sight - ceiling height and shelf layout must be planned
- Lighting design and installation discipline directly affect deployment success
ZKONG
A manufacturer spreading quickly with a BLE-based, low-infrastructure-cost solution. The Blade series is positioned across fourteen sizes between 1.8 and 10.2 inches with body thicknesses of 9-13.6 mm, and the Shield series with its high-resistance plastic housing and freezer variants (ZK21SF, ZK26SF). Model codes and resolutions are published openly on the manufacturer's site.
Strengths
- A low total cost of ownership
- Simple and inexpensive infrastructure through BLE
- A very wide size range and resolution tables published model by model
- Short lead times
Watch-outs
- Bulk update time may lengthen in dense label environments - measure it in the pilot
- Protection class is IP63 on most models; for wet areas choose the IP66 variant specifically
- Battery life figures are not published publicly
- Enterprise SLA and long-term support level vary by partner
How solid is this comparison?
48 fields are estimated across Pricer records, with 12 sources attached. For ZKONG: 18 estimated fields and 6 sources. Estimated fields are derived from class averages and are marked individually on product pages; where the two brands differ sharply in how much is estimated, the comparison is unequal by the same degree.