Brand comparison
Differences between SoluM and VusionGroup
If your shortlist has come down to these two, the table below puts everything recorded in the catalogue side by side. We do not declare a winner — which difference matters depends on your store's scenario, and we do not know that scenario.
Measurable differences
Screen size range
Colour capability
Communication
Battery life (years)
Cold-rated models
IP protection class
Price band
Mains-powered models
Models with NFC
Full comparison
| SoluM | VusionGroup | |
|---|---|---|
| Models in catalogue | 11 | 7 |
| Screen size range | 1″ – 12.2″ | 1.6″ – 35.4″ |
| Colour capability | 2 colours, 3 colours, 4 colours, Full colour | 2 colours, 3 colours, 4 colours, LCD |
| Communication | 2.4 GHz proprietary | 2.4 GHz proprietary, Wi-Fi / wired |
| Battery life (years) | 4 – 10 | 3 – 15 |
| Cold-rated models | 4 / 11 | 1 / 7 |
| IP protection class | IP54, IP67, IP68 | IP40, IP54, IP67 |
| Price band | Economy, Mid, Premium, Upper | Mid, Premium, Upper |
| Mains-powered models | 0 / 11 | 1 / 7 |
| Models with NFC | 9 / 11 | 5 / 7 |
| Market position | Tier-1 · Enterprise | Tier-1 · Enterprise |
| Headquarters | Suwon, Güney Kore | Paris, Fransa |
| Founded | 2015 | 1992 |
| Management platform | AIMS · AIMS SaaS | VUSION Retail IoT Cloud |
| Sells in Türkiye | VKF Renzel Türkiye · FİRMALAZIM, xplace Türkiye | VKF Renzel Türkiye · FİRMALAZIM, xplace Türkiye |
SoluM
Offers a broad product family built on hardware heritage spun out of Samsung Electro-Mechanics. The Newton series spans 1 inch to 32 inches. The Newton PRO datasheet (Rev 1.0, 2024) states IP68 protection, a seven-colour LED, FeliCa NFC Type-3 and 128-bit AES encryption across the whole family, together with a proprietary protocol over the BLE physical layer in the 2.4 GHz ISM band and a 30 m line-of-sight range.
Strengths
- The widest product family in the sector (1 to 32 inches)
- IP68 protection and a seven-colour LED as standard across the entire Newton PRO family
- Freezer, industrial and full-colour variants on the same platform
- IoT expansion through sensor labels and BLE trackers
- A detailed, publicly accessible datasheet - one of the easiest manufacturers to verify
Watch-outs
- Model naming (Pro / Core+ / X / Extreme / Industrial) is complex - choosing the right variant takes care
- The Core+ and X lines do not share the IP68 and LED features of the Pro family; do not mistake the cheaper variant for a Pro
- Full-colour models sit in the premium price band and have long refresh times
VusionGroup
The world's largest ESL manufacturer by unit volume; market share is reported at around 20%. Store Electronic Systems was founded in 1992 and made its first store installation in 1993; in 2014 it merged with the Austrian company imagotag to become SES-imagotag, later becoming VusionGroup. The label line comprises the V100 (black-white-red), V300 (four-colour, seven-colour LED), V300 Waterproof, V300 Freezer (black-and-white, down to -25 °C), V700 (full colour) and VSway series; up to 15 years of battery life is stated for the V-Tag series.
Strengths
- The widest enterprise reference network and field service capacity
- On-shelf availability detection integrated with ESL through the Captana shelf camera
- A retail media revenue model with VUSION Rail LCD strip displays
- A sector reference for print quality in colour e-paper
Watch-outs
- High initial investment and licence cost
- A closed ecosystem - high supplier lock-in
- Weak cost advantage in small-scale deployments
- Figures such as resolution, weight and IP class are not published publicly - request them in writing at the quotation stage
How solid is this comparison?
54 fields are estimated across SoluM records, with 17 sources attached. For VusionGroup: 43 estimated fields and 8 sources. Estimated fields are derived from class averages and are marked individually on product pages; where the two brands differ sharply in how much is estimated, the comparison is unequal by the same degree.