Brand comparison
Differences between Pricer and SoluM
If your shortlist has come down to these two, the table below puts everything recorded in the catalogue side by side. We do not declare a winner — which difference matters depends on your store's scenario, and we do not know that scenario.
Measurable differences
Screen size range
Colour capability
Communication
Battery life (years)
Cold-rated models
IP protection class
Price band
Models with NFC
Sells in Türkiye
Full comparison
| Pricer | SoluM | |
|---|---|---|
| Models in catalogue | 7 | 11 |
| Screen size range | 1.6″ – 12.5″ | 1″ – 12.2″ |
| Colour capability | 3 colours, 4 colours | 2 colours, 3 colours, 4 colours, Full colour |
| Communication | Infrared (IR) hybrid | 2.4 GHz proprietary |
| Battery life (years) | 7 – 10 | 4 – 10 |
| Cold-rated models | 1 / 7 | 4 / 11 |
| IP protection class | IP54, IP67 | IP54, IP67, IP68 |
| Price band | Mid, Premium, Upper | Economy, Mid, Premium, Upper |
| Mains-powered models | 0 / 7 | 0 / 11 |
| Models with NFC | 2 / 7 | 9 / 11 |
| Market position | Tier-1 · Enterprise | Tier-1 · Enterprise |
| Headquarters | Stockholm, İsveç | Suwon, Güney Kore |
| Founded | 1991 | 2015 |
| Management platform | Pricer Plaza (bulut) · Pricer Avenue (görsel merchandising) | AIMS · AIMS SaaS |
| Sells in Türkiye | Bilgi A.Ş., VKF Renzel Türkiye · FİRMALAZIM | VKF Renzel Türkiye · FİRMALAZIM, xplace Türkiye |
Pricer
The only major manufacturer using infrared optical communication. Because there is no radio contention, it delivers sub-second bulk updates in dense label environments. In Canada, Sobeys is running a multi-colour ESL rollout with the Pricer system, scaling to 5 million labels across roughly 1,500 stores.
Strengths
- Sub-second updates - a contention-free optical channel
- Battery life of up to 10 years; a 50-75% reduction in battery footprint with SmartTAG Power
- Maturity in shelf positioning and order picking
- In-store operational automation through LED guidance
Watch-outs
- IR requires line of sight - ceiling height and shelf layout must be planned
- Lighting design and installation discipline directly affect deployment success
SoluM
Offers a broad product family built on hardware heritage spun out of Samsung Electro-Mechanics. The Newton series spans 1 inch to 32 inches. The Newton PRO datasheet (Rev 1.0, 2024) states IP68 protection, a seven-colour LED, FeliCa NFC Type-3 and 128-bit AES encryption across the whole family, together with a proprietary protocol over the BLE physical layer in the 2.4 GHz ISM band and a 30 m line-of-sight range.
Strengths
- The widest product family in the sector (1 to 32 inches)
- IP68 protection and a seven-colour LED as standard across the entire Newton PRO family
- Freezer, industrial and full-colour variants on the same platform
- IoT expansion through sensor labels and BLE trackers
- A detailed, publicly accessible datasheet - one of the easiest manufacturers to verify
Watch-outs
- Model naming (Pro / Core+ / X / Extreme / Industrial) is complex - choosing the right variant takes care
- The Core+ and X lines do not share the IP68 and LED features of the Pro family; do not mistake the cheaper variant for a Pro
- Full-colour models sit in the premium price band and have long refresh times
How solid is this comparison?
48 fields are estimated across Pricer records, with 12 sources attached. For SoluM: 54 estimated fields and 17 sources. Estimated fields are derived from class averages and are marked individually on product pages; where the two brands differ sharply in how much is estimated, the comparison is unequal by the same degree.