Brand comparison
Differences between Sertag and SoluM
If your shortlist has come down to these two, the table below puts everything recorded in the catalogue side by side. We do not declare a winner — which difference matters depends on your store's scenario, and we do not know that scenario.
Measurable differences
Screen size range
Colour capability
Communication
Battery life (years)
Cold-rated models
IP protection class
Price band
Models with NFC
Sells in Türkiye
Full comparison
| Sertag | SoluM | |
|---|---|---|
| Models in catalogue | 2 | 11 |
| Screen size range | 2.9″ – 7.5″ | 1″ – 12.2″ |
| Colour capability | 3 colours | 2 colours, 3 colours, 4 colours, Full colour |
| Communication | Sub-1 GHz (433/868 MHz) | 2.4 GHz proprietary |
| Battery life (years) | 5 | 4 – 10 |
| Cold-rated models | 0 / 2 | 4 / 11 |
| IP protection class | IP54 | IP54, IP67, IP68 |
| Price band | Economy, Upper | Economy, Mid, Premium, Upper |
| Mains-powered models | 0 / 2 | 0 / 11 |
| Models with NFC | 0 / 2 | 9 / 11 |
| Market position | Tier-3 · Value | Tier-1 · Enterprise |
| Headquarters | Shenzhen, Çin | Suwon, Güney Kore |
| Founded | 2011 | 2015 |
| Management platform | Sertag ESL System | AIMS · AIMS SaaS |
| Sells in Türkiye | — | VKF Renzel Türkiye · FİRMALAZIM, xplace Türkiye |
Sertag
A manufacturer specialising in sub-1 GHz communication. Thanks to the high penetration of the lower frequency, it covers a wide area with fewer access points in environments dense with metal shelving and walls. Note: the manufacturer's site was unreachable during the 2026-08 verification round; the records rest on secondary sources.
Strengths
- Wide coverage with a low access point count thanks to sub-1 GHz
- Advantageous in warehouses and industrial facilities
- Reasonable infrastructure and hardware cost
Watch-outs
- Low bandwidth - bulk updates are slow
- Limited variety in colour and large-format models
SoluM
Offers a broad product family built on hardware heritage spun out of Samsung Electro-Mechanics. The Newton series spans 1 inch to 32 inches. The Newton PRO datasheet (Rev 1.0, 2024) states IP68 protection, a seven-colour LED, FeliCa NFC Type-3 and 128-bit AES encryption across the whole family, together with a proprietary protocol over the BLE physical layer in the 2.4 GHz ISM band and a 30 m line-of-sight range.
Strengths
- The widest product family in the sector (1 to 32 inches)
- IP68 protection and a seven-colour LED as standard across the entire Newton PRO family
- Freezer, industrial and full-colour variants on the same platform
- IoT expansion through sensor labels and BLE trackers
- A detailed, publicly accessible datasheet - one of the easiest manufacturers to verify
Watch-outs
- Model naming (Pro / Core+ / X / Extreme / Industrial) is complex - choosing the right variant takes care
- The Core+ and X lines do not share the IP68 and LED features of the Pro family; do not mistake the cheaper variant for a Pro
- Full-colour models sit in the premium price band and have long refresh times
How solid is this comparison?
18 fields are estimated across Sertag records, with 2 sources attached. For SoluM: 54 estimated fields and 17 sources. Estimated fields are derived from class averages and are marked individually on product pages; where the two brands differ sharply in how much is estimated, the comparison is unequal by the same degree.